Something Is Better Than Nothing
Most of the things we put off are the things that take time. Writing a blog. Starting a book. Drawing. Working out. Playing an instrument. Anything that requires learning, repetition, and patience. These are usually the things we want to do, but somehow never “find the time” for. The idea is simple: something is better…
The Seduction of Self-Help
There’s a big difference between learning about change and actually changing. A lot of money has been made living in that gap. Tony Robbins is an obvious example. He figured out something simple and true: people want to change. They want clarity. They want to feel like they’re moving toward a better version of themselves.…
Honesty
The hardest person to be honest with is ourselves. Not because we lack the ability to tell the truth, but because we are deeply attached to what we already know. Our collected knowledge—our beliefs, habits, and justifications—is how we navigate the world. We cherish it. We protect it. And that makes self-honesty far more difficult…
All Roads Lead to Consistency
What gets done consistently gets done. Things need to get done. Big and small. Each little thing contributes to the big thing we want. If something needs to get done, it needs to be worked on. There’s no escaping it. It can be avoided, put off, or shoved in a drawer. The longer we wait,…
The Point of Blogs
The point of blogs is to write in them. The point of writing in them is to think. To imagine what can be. And, of course, will you read my blog? Not unless I write in it. Often.
What’s Your Story?
When we are born, our minds are clean slates. By two years old, a story begins to take shape, guiding our interactions with the world. This story forms the essence of our identity, influencing how we perceive ourselves and others. During childhood, our story becomes more complex and detailed. We internalize values, beliefs, and expectations…
Brand building is connecting with the audience through a consistent and resonant story
I’m working with an Amazon business coach, and since we started, he has always said I’m “doing it right” because I’m “building a brand.” At the beginning of our partnership, I would have smiled and said, “You’re right.” But now, a year later, I’m not falling for it. Am I using a logo in most…
Focus on 20% to Get to 80%
The Pareto Principle also called the 80/20 rule, is named after Vilfredo Pareto, an Italian economist, and sociologist. Pareto made a pivotal observation in 1896 that in Italy, approximately 80% of the land was owned by 20% of the population. In 1951, Joseph M. Juran recognized that The Pareto Principle could be applied to various…
Our Story
Our story is non-fiction. It didn’t really happen. Our story is a collection of experiences. What we believe to be true is a creation of our imagination. We can change what we believe at any time. To suit what’s most important for us. This so-called reality is not reality. Because millions of other people will…
Be Different
Seth Godin doesn’t like businesses to make average stuff for average people. He wants people to make something remarkable for some one. I get it now. In 2014, I didn’t get it. Here’s the back story: I opened a CrossFit gym in my hometown of Upland, California. To no surprise, it was named CrossFit Upland—my…
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