Tag Archives: business

Brand building is connecting with the audience through a consistent and resonant story

I’m working with an Amazon business coach, and since we started, he has always said I’m “doing it right” because I’m “building a brand.” At the beginning of our partnership, I would have smiled and said, “You’re right.” But now, a year later, I’m not falling for it.  Am I using a logo in mostContinue reading “Brand building is connecting with the audience through a consistent and resonant story”

Your Mission Statement is about who you serve and how you speak to them

Let’s journey back in time to the first company. Once upon a time, there was a company. It was the first company. This company made and sold wheels. They painted with a mixture of purple dye and blood on the front of their cave, “We make and sell wheels.” Everyone was their customer.  Carrying theirContinue reading “Your Mission Statement is about who you serve and how you speak to them”